ABCSearch connects thousands of advertisers with millions of consumers, providing advertisers with the most cost-effective way to drive targeted customer leads to their websites.
ABCSearch enables advertisers to choose relevant keywords while selecting the precise amount they wish to pay when a consumer clicks on their listing. Site listings are ranked according to the highest bidder, giving advertisers the ability to control their placement.
It also features a partner program for website owners, creating a steady income stream by displaying sponsored listings — with partners paid a portion of the generated revenues, currently amounting to hundreds of thousands of dollars per month.
The lessons
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A
The concept of search
How pay-for-performance search advertising works: keyword bidding, ranked listings, and advertiser-controlled placement, explained simply.
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B
A short history of web search
From the first web server at CERN through Yahoo!, AltaVista and the great consolidation — a short history of how web search grew up.
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C
About ABCSearch
ABCSearch, the world's largest privately held meta search engine: 85 million searches a day, bids from $.05, and a partner program built on quality traffic.
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D
Daniel Yomtobian, co-founder
From box-boy to search entrepreneur: how Daniel Yomtobian taught himself HTML, traded domain names, and launched ABCSearch in 2001.
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E
Future foray
Where Danny Yomtobian is taking things next: philanthropy, growth, and big-picture plans beyond paid search.
